Distributions overview

Learn how Voucherify distributions work and what triggers and channels are available

The Distribution Manager automates communication with your customers. It helps you automatically send messages or incentives when specific events occur.

Distributions can send messages directly to customers or send data to external tools such as Braze, Mailchimp, or webhooks.

When to use distributions

Use distributions when you want Voucherify to automatically send a message or incentive after a specific event.

Common use cases include:

• sending a welcome code when a customer enters a segment
• notifying customers when loyalty points are added
• sending reward details after a reward is redeemed
• delivering a promotion code after it is published to a customer

If you only need to send event data to another system without messaging customers, consider using webhooks instead.

Key concepts

Distributions are built from four main elements:

Trigger

A trigger defines when Voucherify sends a message.

Examples include:

• a customer enters a segment
• a voucher is redeemed
• loyalty points are added

Audience

The audience defines who receives the message.

Depending on the selected trigger, the audience can be:

• a single customer
• customers in a segment
• customers affected by an event

Action

The action defines what the distribution sends to the customer.

Depending on the campaign type, the message may include:

• a voucher code
• promotion details
• loyalty reward information
• a plain message

Channel

A channel defines how the message is delivered.

Common channels include:

• email
• SMS
• webhook
• external integrations like Braze or Mailchimp

Distribution types

Manual distribution

A manual distribution is a one-time message sent after you confirm the setup.
It is not triggered by an event.

• Messages are delivered with a 10-minute delay
• This delay gives you time to stop or edit the distribution before messages are sent

Manual distributions can target:

• a single customer
• a customer segment

Automatic distribution

An automatic distribution sends messages when a trigger event occurs, for example:

• a customer enters a segment
• a voucher is redeemed
• loyalty points are added

Distribution triggers

Triggers define when Voucherify sends a message.
In the Distribution Manager, you choose one trigger to start the workflow.

Segment related activity

Triggers based on customers entering or leaving a segment.

• Customer entered segment – sent when a customer starts matching the segment rules (for example after a profile update, import, or tracked event). You can also choose to include customers who are already in the selected segment when the distribution is activated.

• Customer left segment – sent when a customer no longer matches the segment rules

Cart related activity

Triggers based on order lifecycle changes.

• Order created – sent when a new order is created
• Order updated – sent when an existing order changes
• Order paid – sent when an order status becomes paid
• Order canceled – sent when an order is canceled

Voucher related activity

Triggers based on gift card and loyalty point updates.

• Gift credits adjusted – sent when credits are added to or subtracted from the gift card
• Loyalty points adjusted – sent when points are added to or subtracted from the loyalty card
• Loyalty points expired – sent when loyalty points expire
• Loyalty pending points adjusted – sent when pending points are added to or subtracted from the loyalty card
• Loyalty pending points updated – sent when pending points change
• Loyalty pending points activated – sent when pending points become active
• Loyalty pending points canceled – sent when pending points are removed
• Voucher redeemed – sent after a successful redemption
• Voucher redemption rolledback – sent when a redemption is reversed

Customer rewards

Triggers related to customer rewards.

• Reward redeemed – sent when a customer redeems a loyalty reward

Manual message

A one-time trigger that sends a message immediately.

• Manual message – used when you want to send a message without an event trigger

Publishing codes

Triggers based on code assignment.

• Successfully published – sent when a code is published to a customer

Custom events

Triggers related to custom events.

• Custom event – sent when your system tracks a custom event in Voucherify

Loyalty tier related activity

Triggers related to customer activity in loyalty tiers.

• Customer entered loyalty tier structure – sent when a customer joins a tier structure
• Customer left loyalty tier structure – sent when a customer leaves a tier structure
• Customer loyalty tier upgraded – sent when a customer moves to a higher tier
• Customer loyalty tier downgraded – sent when a customer moves to a lower tier
• Customer loyalty tier prolonged – sent when tier validity is extended
• Customer rewarded loyalty points – sent when loyalty points are granted

Referral related activity

Triggers a message when a new customer is successfully referred in a referral campaign.

• Customer was referred – sent when a new customer is referred

Distribution actions

The action defines what the message is meant to do.

Common actions include:

• Send and publish unique codes from campaign
  Voucherify selects a code from a campaign, publishes it to the customer, and sends it.

• Notify customers about promotion
  Sends details of an in-cart promotion tier.

• Send plain message to customers
  Sends a message without any voucher or reward.

• Customer will get a message with amount of received credits
  Sends a message when a customer receives new credits on a gift card. The message includes the credited amount.

• Customer will get a message with amount of received points
  Sends a message when a customer receives new loyalty points. The message shows how many points were added.

• Customer will get a message with reward details
  Sends a message after a customer redeems a reward in a loyalty campaign. The message includes reward information.

• Customer will get a promotion code from [campaign]
  Sends a message when a code is successfully published to a customer from the selected campaign.

• Customer will get a message
  Sends a configured message related to the selected action.

Channels

Voucherify supports multi-channel delivery.

Channel type	Examples
Built-in	Email (Voucherify), SMS, Webhooks
Integrations	Braze, Mailchimp, Klaviyo, Intercom

Some integrations do not send messages directly to customers.
Voucherify transfers the code or event data to the external platform, where the final message is sent.

Limits and anti-spam policy

To send messages via Voucherify, your account must follow the Voucherify anti-spam policy.

• Trial accounts are limited to 10 total messages before verification
• Verified trial accounts can send up to 10 messages per day and 100 per month
• Email sending requires Brand Details in Project Settings

Large-scale distributions are governed by the Voucherify Fair Use Policy.

Managing distributions

You can monitor your distributions in Engagement → Distributions.

Each distribution includes:

• dashboard summary
• performance metrics
• issues and delivery failures
• activity logs and events

You can pause, edit, or delete a distribution using the three-dot menu.

Related features

Code publication

Learn how Voucherify assigns unique codes to customer profiles and why publications are required for loyalty and referral campaigns.

Webhooks

Use webhook channels to send Voucherify events and incentive data to external systems in real time.

Customer segments

Build dynamic audiences based on customer attributes, metadata, and tracked behavior.